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Team Norms and Rituals to Become Creative

Encourage creativity and productivity with these team norms and rituals.

Team norms and rituals play a crucial role in fostering creativity within a group. They also provide structure and stability while encouraging innovation and new ideas.

According to a Harvard Business Review study, teams with strong norms and rituals are more likely to be creative, productive, and have higher job satisfaction.

What are team norms and rituals?

Team norms are the informal rules and expectations that govern a team's behavior. These can range from basic things like punctuality and communication to more complex rules around problem-solving and decision-making.

Having explicit team norms helps to create a sense of unity and accountability, as everyone knows what is expected of them.

On the other hand, Rituals are specific behaviors or practices performed repeatedly and with purpose. These can be as simple as a weekly team meeting or as complex as an elaborate team-building exercise. Rituals can build trust and camaraderie, foster collaboration, and create a shared sense of purpose.

Tips for building team rituals and norms

So how can you use these two concepts to become more creative as a team? Here are a few tips:

  1. Set explicit norms and stick to them: Start by identifying what is essential to your team and then create a set of rules that everyone can agree on. Make sure everyone knows these norms and holds each other accountable for following them.
  2. Encourage risk-taking: Team norms should encourage creativity and innovation, so make sure you have a culture that values taking risks and trying new things.
  3. Create rituals that foster creativity: Regular brainstorming sessions or idea-generating activities can get the creative juices flowing. Try something as simple as a weekly check-in where each team member shares a new idea or project they are working on.
  4. Celebrate successes: Celebrating successes, both big and small, can help to boost morale and foster a creative atmosphere. It shows that the team values and supports each other's ideas and efforts.
  5. Encourage open communication: Regular communication is critical to fostering creativity within a team. Make sure everyone feels comfortable sharing their ideas and that they are encouraged to speak up and express their opinions.


According to a study by Forbes, creative teams are not only more successful, but they are also more likely to have higher job satisfaction and employee engagement. So start implementing these tips today, and see the benefits for yourself!

Got feedback on this blog post? Tweet at us at @RoutineHQ. Thanks for reading.

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